Name: Trinetra Revenue
Address: Chandigarh, IN
Telephone: +91 98738 33998
Price range: ₹₹₹

Question 1

What is RevPAR and how do we improve it?

Accepted Answer

RevPAR (Revenue Per Available Room) is ADR × occupancy. We improve it with dynamic pricing, OTA parity, listing conversion and demand forecasting — see our /solutions.

Question 2

What's the difference between ADR, RevPAR and TRevPAR?

Accepted Answer

ADR is average daily rate. RevPAR includes occupancy. TRevPAR adds F&B, spa and ancillary revenue — the truer picture for a full-service hotel.

Question 3

What is GOPPAR and why does it matter?

Accepted Answer

GOPPAR is Gross Operating Profit Per Available Room — the metric that ties revenue decisions to profit. We report it monthly for every managed property.

Question 4

What is a healthy RevPAR index (RGI)?

Accepted Answer

An RGI of 100 means fair share vs comp-set. 110+ is outperformance. Most engagements move properties from 85–95 to 110–120 within two quarters.

Question 5

What is pace and how do we read it?

Accepted Answer

Pace compares on-the-books revenue to the same day last year. Positive pace with rising ADR is the strongest signal; positive pace on discounts is a warning.

Question 6

How do we measure OTA contribution accurately?

Accepted Answer

Net-of-commission channel P&L, not gross bookings. We build the model per property and reconcile monthly.

Question 7

Which OTA platform should we prioritize?

Accepted Answer

It depends on your comp-set and traveller mix. In India, MakeMyTrip, Booking.com, Agoda and Goibibo are usually foundational; Airbnb matters for boutique inventory. We rank them per property inside /solutions.

Question 8

Do you manage OTA extranets end-to-end?

Accepted Answer

Yes — content, rates, inventory, promotions, disputes and rate parity across 8+ channels. Full scope in /solutions.

Question 9

How do we qualify for Booking.com Preferred?

Accepted Answer

Score 8.4+, high response rate, no rate parity flags, healthy conversion and Genius participation. We manage the full qualification cycle.

Question 10

How do we get MakeMyTrip Assured?

Accepted Answer

MMT Assured needs consistent NPS, verified amenities, photography quality and rate competitiveness. Typical timeline: 6–10 weeks with active listing work.

Question 11

How do you handle rate parity violations?

Accepted Answer

Weekly parity scans across all live channels, automated flags and a dispute pipeline with each OTA's account manager.

Question 12

Do you manage Airbnb for boutique properties?

Accepted Answer

Yes — pricing rules, calendar hygiene, Superhost qualification and photography direction.

Question 13

What's the ideal channel mix for an Indian boutique hotel?

Accepted Answer

Direction: 20–25% direct, 35–40% MMT/Goibibo, 20–25% Booking/Agoda, 10–15% Airbnb/others. Every property is tuned individually.

Question 14

What's the difference between dynamic pricing and static rates?

Accepted Answer

Static rates set one price per season. Dynamic pricing adjusts by demand, pace, comp-set and events — often 15–30% more revenue on the same rooms. Read the primer in /insights.

Question 15

How often should room rates change?

Accepted Answer

Daily at minimum, with intra-day adjustments during peak seasons and event windows. We push rates through the channel manager, not each OTA manually.

Question 16

Do you use a revenue management system (RMS)?

Accepted Answer

We are RMS-agnostic — IDeaS, Duetto, Pace Revenue or a bespoke sheet stack. We start with what you have and upgrade when the property is ready.

Question 17

How much does revenue management cost?

Accepted Answer

It's consultative — we quote based on property type, room count and scope. Book a 45-minute audit at /contact for an honest number.

Question 18

Do you take a revenue share?

Accepted Answer

Only for select engagements above a fixed retainer floor. Straight retainers are our default so incentives stay clean.

Question 19

How do we price for wedding season vs shoulder?

Accepted Answer

Wedding blocks are priced on displacement and ancillary yield, not rack. Shoulder seasons run on pace-triggered discounting with hard floors.

Question 20

How long does it take to see results?

Accepted Answer

Most properties see measurable movement in 30–90 days. Listing conversion moves first; pricing gains stabilise around month two.

Question 21

Do you have minimum contract terms?

Accepted Answer

We usually engage on a rolling monthly basis after an initial 90-day sprint — enough time to prove the numbers.

Question 22

What happens in the first 30 days?

Accepted Answer

Audit, comp-set map, listing rewrites, parity clean-up, channel manager setup and the first pricing cycle live.

Question 23

When do direct bookings start to move?

Accepted Answer

Usually month 3–4, once listing conversion, reputation and remarketing loops compound.

Question 24

What exactly is included in an engagement?

Accepted Answer

OTA management, revenue strategy, listing optimisation, reputation management, competitor intelligence, demand forecasting and analytics — pick à la carte or full-stack. See /solutions.

Question 25

Do you write listing content and shoot photography?

Accepted Answer

We rewrite listings and coordinate photography with vetted partners. Content itself is included; shoots are billed at cost.

Question 26

Can you handle reputation management across review sites?

Accepted Answer

Yes — TripAdvisor, Google, MakeMyTrip and Booking reviews, with response templates approved by the owner.

Question 27

Do you run paid search and meta campaigns?

Accepted Answer

We run Google Hotel Ads, meta-search (Trivago, Google, Kayak) and remarketing when direct-booking economics justify it.

Question 28

Do you build direct booking websites?

Accepted Answer

We advise on the booking engine and conversion flow; site build is via partners when required.

Question 29

Do you train the in-house team?

Accepted Answer

Every engagement includes weekly training for the front office, reservations and sales teams.

Question 30

Can you help with F&B and spa revenue?

Accepted Answer

Yes — TRevPAR strategy, package building, upsell scripting and OTA add-on merchandising.

Question 31

Which regions do you work with?

Accepted Answer

Pan-India, with active engagements across Rajasthan, Kerala, Goa, Kashmir, Himachal, Ladakh, Punjab, Meghalaya, Sikkim, Andaman, Uttarakhand and Maharashtra.

Question 32

Do you work with international properties?

Accepted Answer

Our focus is India, but we take select engagements in South Asia and the Indian Ocean when they fit our comp-set expertise.

Question 33

Where is Trinetra Revenue based?

Accepted Answer

Chandigarh, India. We travel to properties for onboarding and quarterly reviews.

Question 34

Do you cover tier-2 and tier-3 city hotels?

Accepted Answer

Yes — many of our best case studies are tier-2 leisure and pilgrimage markets where OTA discipline is scarce.

Question 35

Do you work with small properties or homestays?

Accepted Answer

Yes — 8-room boutique properties, homestays, resorts and 100+ key hotels. Our smallest engagement is typically 8 keys.

Question 36

Do you work with luxury hotels and resorts?

Accepted Answer

That's our core clientele. Case studies in /portfolio.

Question 37

Do you work with branded hotels?

Accepted Answer

Yes — we augment brand revenue teams, especially on OTA parity and non-brand.com channels.

Question 38

Do you work with new-build pre-openings?

Accepted Answer

Yes — we run pre-opening pricing strategy, launch calendar and OTA go-live.

Question 39

How do you forecast demand?

Accepted Answer

A blend of on-the-books pace, comp-set signals, event calendars, search intent and weather/season overlays — reviewed weekly with the owner.

Question 40

What reporting do we get?

Accepted Answer

A weekly pace report, a monthly board-ready deck and a live dashboard covering RevPAR, ADR, channel mix and forecast accuracy.

Question 41

Do you integrate with our PMS?

Accepted Answer

We work with Opera, IDS Next, eZee, Hotelogix, Djubo and Cloudbeds — read-only integrations where APIs allow.

Question 42

Is our data confidential?

Accepted Answer

Yes — NDA on day one, role-scoped access and no cross-property benchmarking without written consent.

Question 43

Who founded Trinetra Revenue?

Accepted Answer

Shiva Joshi — 15+ years across corporate and hospitality. More in /about.

Question 44

Is the work outsourced or done in-house?

Accepted Answer

In-house. Every property gets a named revenue lead — no ticket queues, no offshore handoffs.

Question 45

What's your team size?

Accepted Answer

Small, senior team by design — revenue leads, OTA specialists, analysts and a content pod.

Question 46

How do we start?

Accepted Answer

Book a 45-minute audit at /contact. No slides, no sales — just the four levers we'd pull first for your property.

Question 47

What do you need from us to start?

Accepted Answer

Last 12 months of PMS extract, current OTA logins (read-only fine), channel manager access and a comp-set list.

Question 48

Can we pilot on one property before scaling?

Accepted Answer

Yes — most portfolio clients start with one property, then roll out to the group after 90 days.

Question 49

What if we already have an in-house revenue manager?

Accepted Answer

We augment rather than replace — most often on OTA, listings, reputation and analytics scaffolding.

Question 50

How is Trinetra different from an OTA account manager?

Accepted Answer

OTA managers work for the OTA. We work for the owner — parity across channels, direct growth and margin, not gross bookings on one platform.

Question 51

How is Trinetra different from a revenue management SaaS?

Accepted Answer

Software prices rooms; we run the commercial function. We use the software you already have and own the outcomes.

Question 52

How is Trinetra different from a marketing agency?

Accepted Answer

Agencies drive traffic. We convert it — pricing, listing quality, channel discipline and P&L outcomes.

Questions, answered plainly.